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Friday, November 20, 2009 
 
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It Pays to Use DJ Intelligence

Thousands of DJs who use DJ Intelligence agree it doesn't cost to use the service...it pays! Here are just a few of the ways mobile DJs around the world are boosting their bottom lines by using DJ Intelligence. What other creative ways will you save or make more money? Let us know!

Ways it Pays to Use DJ Intelligence:

  1. One DJ company reported saving over $300 annually in postage by no longer having to mail out their 30 page song list since clients can now search their music library and create a request list online.
     
  2. Another DJ company reported saving just under $100 annually in paper previously used for song lists, planning forms, and other client documents that are now handled all online now.
     
  3. One DJ company reported saving over $200 annually in ink cartridges since they no longer have to print lengthy song lists or other forms and documentation now that it is all filled out online.
     
  4. Another DJ company reported saving close to $200 annually in gasoline previously used to drive to client meetings. While they still meet with their clients to coordinate event details, with online event planning they can meet one less time.
     
  5. One DJ company reported earning nearly an additional $1,000 in annual revenue through commissions on their Wedding Store website tool by advertising it to potential clients, booked clients, and even clients who booked elsewhere.
     
  6. Another DJ company reported booking 25% more events annually by using tools such as the Availability Checker on their website, which generated considerably more inquiries and, in turn, bookings.
     
  7. One DJ company reported contracting services at, on average, a 10% higher rate by using tools such as the Quote Generator which makes add-ons and other additional options more accessible to clients at the time of booking.
     
  8. Another DJ company reported earning an additional $1,250 in annual revenue by using the Guest Request tool and charging their school and corporate clients an additional $50 per event to access this great feature.
     
  9. One DJ company booked nearly two dozen additional events by using the Referral Program tool to collect the names and contact information of other people needing a DJ from their current and past clients.
     
  10. Another DJ company increased their bookings twofold by giving out promo codes to other vendors in their area with whom they network, such as photographers, videographers, limo services, and banquet halls. The promo codes, used with their Quote Generator, give the clients a small discount and also allow the DJ company to track the booking so they can send a gift card for dinner to the person who referred the client as their way of saying "thank you."
     
  11. One part time DJ company booked at least three additional events last year because they had the Availability Checker set to send the inquiry to their cell phone. While the owner was at his day job, he was able to call the prospective client back within minutes of having accessed website, and landed the booking.
     
  12. Another DJ company landed nearly a dozen additional schools and corporate clients last year because they were so impressed with the online request-making capabilities the company offered.
     
  13. That same DJ company booked a half dozen more events from guests of those corporate events who were also so impressed with their online guest request system that they booked them for their own upcoming events.
     
  14. Most recently, a DJ company booked additional events through the Availability Checker Referral Network, which allows friends, colleagues, or members of a local association chapter to pass leads back and forth to one another if they are unavailable, instead of losing them to their competition.
     
  15. One DJ company who did not use DJ Intelligence lost a $1,200 booking because they did not offer online event planning tools. They signed up for DJ Intelligence the very next day. Read the full story.
     
  16. Another DJ company reported boosting revenue by $1,000 annually by using the statistics provided by their Availability Checker to determine the most popular dates in the upcoming year, and charging a $200 premium on those dates.
     
  17. One DJ company spent $25,000 developing their own online tools and subsequently spent over $500 a year debugging and maintaining it. They later realized their own custom application did not offer nearly as many tools and features as DJ Intelligence, cost more to maintain, and did not come with ongoing upgrades or 24/7 support. They abandoned it and signed up for DJ Intelligence.
     
  18. The final story goes to a DJ company who booked a bride's first and second weddings! The bride was so impressed with their online event planning tools that when she got divorced and later re-married, she called to book again.

What other creative ways will you save or make more money? Let us know!

These are just some of the stories that have been shared with us over the years by actual DJ companies using DJ Intelligence. Your savings may be greater or lesser. One fact is certain, however. There are endless creative ways to use DJ Intelligence to boost your bottom line. The annual subscription cost is not an expense, but an investment in the future of your DJ business.

Start saving or making more money, activate your account today!

 
 


 

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